VR Radalla
VR Group, a service provider operating in Finland and Sweden, specializes in the travel and logistics sectors. The company manages freight and passenger rail traffic and has a workforce of approximately 6,300 individuals. VR Group’s annual net sales reach approximately one billion euros.
Client
VR Group
Service
Product Design
Industry
Travel
Date
01.01.2025 - Current
Challenge
The primary challenge was to address a key pain point negatively impacting the customer journey—traffic disruptions leading to cancellations and delays. Research revealed that such disruptions had the largest negative influence on VR Group's Net Promoter Score (NPS).
To address this, the project focused on enhancing an internal B2B tool used by operational employees to proactively notify customers and employees about disruptions, ensuring seamless continuation of journeys.
Role
As a UX/UI Designer, Robert was instrumental in designing and validating the front-end interface for the application. Collaborating closely with cross-functional teams, including other designers, developers, and operational leads, Robert utilized iterative design to ensure the tool met the needs of both employees and customers. His role required balancing the complex requirements of B2B workflows while contributing to scalable and reusable design systems.
Outcome
The project delivered a fully functional React-based application that empowers operational employees to proactively manage communication around disruptions, ensuring continuity in customer journeys.
The UI was designed in Figma, leveraging design tokens and components that were seamlessly integrated into the React application and consistently maintained in Storybook.
Additionally, the developed components are set to serve as the foundation for future internal tools at VR Group, reinforcing scalability and design consistency across the organization.
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